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Eye Tracking Analysis

Eye Tracking Analysis

What is Eye Tracking? Eye-tracking works by recording reflections of infra-red light from people viewing internet communications at a special monitor. The monitor pin-points exactly which parts of a website, digital brochure or email marketing a prospective customer will look at.  Each session shows what the eyes look at, the pages viewed, clicks made, and … [Read More]

25th September, 2008 | Internet Services
Internet Communications – panacea or pandemonium?

Internet Communications – panacea or pandemonium?

Websites that are crammed with words, overly busy images or links that either don’t work at all or don’t take the visitor to information they want are all too common.  One of the most successful websites we have designed and built was achieved by reducing the number of pages by almost a third,  with lots … [Read More]

24th September, 2008 | Internet Services
Not just what you do, but the way that you do it

Not just what you do, but the way that you do it

The conversion ratio of a website is the percentage of visitors who become customers is calculated by dividing 100 by the number of visitors it takes to gain one customer.  And for the purposes of analysing traffic, this definition can mean customers in its widest sense.  So they could be purchasers of your product, registrants … [Read More]

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