Web App vs Mobile App: Which will benefit your organisation?
With a couple of interesting Mobile Application projects flying around our studio and traffic from mobiles rising, we felt it was appropriate, as the “go to” digital marketing agency, to advise past, current and future clients on which type of app they may need..
There are two main types of app -
A Native Application (App) is a piece of software that has been developed specifically to perform tasks on a specific mobile device; these tasks can be in a variety of formats and are customisable to suit your brand and requirements. Native Apps are downloadable and can be created using a variety of different platforms depending on how compatible the App needs to be.
A Web App is an application that is available to anyone with an internet connection. These apps can include calendars, document sharing tools etc. Web applications are available by sending a link and do not need downloading (like native apps).
|Issues||Native App||Web Apps|
|Security||Lower security risk – doesn’t connect to networks as frequently||Medium risk – connecting to unmanaged/possibly unsecure networks|
|Experience||Faster, more responsive, more modern||Can take a while to load depending on connection|
|Internet Access||Not required||Required – except for apps with offline capability|
|Updates to App||Must be downloaded/upgraded||Updates any changes when page is refreshed|
|Device compatibility||Varies – depends on platform and hardware||Available to any hand held with internet connection|
|Graphics||Fast and responsive||Dependant on internet connection|
|Distribution||App stores require approval before distributing App, possibly a long process||No need for approval, launch as you would a website|
|Outside Access to Content||App must be downloaded for information to be accessible||Available via links|
|Dependence||Device Dependent||Device Independent|
|Cookie||Not needed||Not recommended|
Phews Verdict -
Both platforms are good and both serve different functions. We honestly think it is down to your requirements. Both will improve user experience but -
Native- prestige of being in the apps stores (ITunes and Android Market Place), potentially using features on the phones like cameras and GPS, offline access to information
Web – happy for user to be online to access information, need a quick solution, expect many updates to the application, want to cater for the whole mobile market in one go.