Updates to Google Analytics show key movements in Digital Marketing…

We love Google analytics; Google’s tool for recording, reporting and analysing your website visitors inside leg measurements!

They always, without fail, keep innovating and have a new tool that will make reporting activity on our clients’ websites easier and more detailed than ever.

Google are in the process of launching a new version of Analytics. The key features are –

Real time reporting
This is an ingenious feature; you have the ability to check exactly what is going on with your site, as its happening.

You are able to see active visitors on the site, where they have been referred from, what part of the world they are in, the active pages they are on and the keywords used to find the page.

Multi-Channel Funnels
A fantastic way to monitor the businesses objectives for your website. Your able to set up a goal, such as a completed “Contact” form or a Sale, analytics will then track the process and “conversion rate” the client took to get there. 

Mobile Reporting
Google have taken notice of how mobile compatibility is becoming more and more important to digital marketing. Many users are now browsing with mobile devices; this new feature gives you a detailed breakdown on what device (including iPads) they are using and what network they are on. 

Flow Visualisation
This is brilliant for visually displaying how users navigate through your site. You are shown a clear “Visitors Flow” which you can customise to show the starting point at which the visitor started. You can then follow the different interactions they have on the site and focus on the pages that seem to be most visited.

Key Benefits –
• If you see several visitors to your site at one, you could add an interesting article to engage and intrigue them (real time reporting)
• Shows how successful Social Media and eMarketing campaigns are (Multi Channel Funnels).
• The ability to see which devices are being used to access your sites means you will be able to justify the need for an app or web app. (mobile reporting.)
• If patterns start forming on the Flow Visualisation you can use this to improve links between your pages and look at site navigation (flow visualisation).

Phew’s Verdict -
These updates are very exciting for the digital marketing industry. With these new features, there is now a very clear way to see how your site is being used and what devices visitors are using. 

We’ve been using Google Analytics as a tool for many years, and in particular using it to understand user interaction with our clients websites so visitors to our client’s sites receive the best customer experiences; this new tool just give us more scope to support client and make what we do more effective.

If you’d like to talk to Phew about Google Analytics or Mobile Compatible websites please call a member of the sales team on 0845 125 9070 or email sales@phewinternet.co.uk.