Branding – more than just a name and logo

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Branding – more than just a name and logo

4 August 2017

Jaz Brace

For many people, branding is just a name, logo and colour scheme. But in reality, it is so much more than that.

It is what defines your business’s character and persona, builds your reputation and credibility and maintains your place in your customer’s minds.

But this isn’t just for ‘good brands’; it works both ways. Poor branding can give your business a negative character, a damaged reputation and a lack of credibility, all of which makes you undesirable in your customer’s minds.

You will have heard the phrase ‘people buy from people’ – and how true this is. Essentially, you are creating a persona for your brand for people to buy from.


Trustworthy, loyal, understanding, fair, environmentally friendly, knowledgeable, experienced …  … easy right?


It might not be easy, but nailing this will provide you with a plethora of benefits:

 

Recognition

Being recognised from simply your logo, brand colours or even font type means you have made a lasting impression. The more exposure you can get, the more recognition you receive, meaning you are never far away from the customer’s mind so when your product or service is required, you are there.

Our best companies that have nailed this

  • McDonalds
  • Apple

Trust

Being trustworthy means customers are willing to make larger investments, recommend your products and services and keep coming back to you themselves.

Our best companies that have nailed this

  • John Lewis
  • Pampers

Internal efficiency and growth

Employees who buy into the brand, understand what it is they are working towards and feel inspired to help the company get there. Not only is this good for the business externally, but builds staff retention and morale internally.

Our best companies that have nailed this

  • Google
  • John Lewis Partnership

Financial return

If all the separate elements are done correctly and inspire customers as they are meant to, then this should secure you ongoing and additional business, increasing your revenue. We all know things aren’t always that simple though and there is no one trick that can fix all forever.


So how can you make your brand stick?

Simple get in touch with us. Call 01234 779 054 or email hello@phew.org.uk and we will help you get there.


Let us leave you with a final quiz

– can you guess the below brands from just a snippet of their logo?

REVEAL

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4 August 2017 |

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