eCommerce
eCommerce and mCommerce enabled sites allow for customers to buy directly from your site, which allows consumers from all over the world to order from your site, 24 hours a day, 7 days a week, 365 days a year.
eCommerce allows you to build a client profile, analyse who is ordering what and from which part of the world they are from which means you’ll then have targeting information when running your next promotion/marketing campaign.
There is also the ability to use it as a donating platform for charities.
PDF 
